5 Tips for Reducing Burnout in Massage Therapy

By Jo Sahlin, Massagetique Correspondent
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Burnout, an issue generally stemming from job-related stress, especially affects massage therapists and people in other health care professions. It is not something to ignore or let pass, as it can be accompanied by serious mental health issues like depression, isolation, and trauma. There’s no need to make drastic changes, but by shifting your focus at times and listening to your emotional and mental state, you can achieve more life balance and reduce the daily burnout you feel.

Aim for More Balance

Work-life balance means different things to different people–some might balance out their business by spending more time with a partner and children, while others might introduce a new hobby or learn a new skill to feel more balanced. One 2003 study, for example, demonstrated positive improvement in caregivers who began making music recreationally.

If you’ve been working nonstop, even a short vacation could create more harmony between your career and your personal life. When a vacation simply isn’t feasible, reconsider the hours you’re putting in at work. Evaluate whether they’re serving you well as a practitioner but also as a human who needs time to rest and recharge. If more and more evenings or weekends have become occupied with work, it might be time to reprioritize.

Boost Your Self-Care

Studies show health care workers are notorious for neglecting self-care. If your practice feels particularly rushed or hectic, you might benefit from allocating more time for your own care and well-being. Treating yourself to a spa day might not always be realistic, but simple activities like staying hydrated, stretching, taking short walks, or journaling, however briefly, can effectively help ease burnout.

Mindfulness activities have particularly positive effects on burnout and are a sustainable way of preventing burnout and incorporating a self-care routine. Meditation, mindful movement, and walking meditation do not require any props or extra preparation. What’s more, they can be done anywhere. If you’re new to meditation, try downloading a free app to facilitate the process.

Try New Things

An immense field, bodywork offers numerous professional opportunities that only require a few continuing education hours or workshops. If your practice starts to feel less fulfilling, consider looking into an adjunct endeavor.

After years of practicing Swedish massage, for example, you might be interested in incorporating a therapeutic rock treatment. Or perhaps circumstances in your personal life are drawing you toward mindfulness-based approaches or energy work, such as Jin Shin Do and reiki. If your office setting allows for it, you might consider purchasing a spa tub and offering some types of hydrotherapy.

Acquiring new skills can breathe new life into your massage therapy practice, attract and help you retain clients, and introduce you to different bodywork modalities. Your new approach might allow you to be more creative and attentive to your own needs, and you can feel good about having taken the time for discovery and self-improvement.

Switch Up Your Marketing Strategy

By marketing differently you can reach new audiences, learn new skills, and boost your practice in a way that fits you better. Advertise your services in a local gym, for instance, and brush up on what you know about sports massage to attract a new type of clientele. Alternatively, connect with your local hospice organization to offer your services. Even if your involvement is strictly voluntary, you might make connections that result in more clients.

You might also consider branching out in marketing through new types of social media. While unlikely to become your go-to strategy, image-based platforms like Instagram and Pinterest create a unique branding opportunity. Invest a bit of time into researching these avenues, following bodywork and health accounts, and posting some images of your office space, for starters.

Seek Your Own Therapy

Massage therapists are always advised to receive massage regularly, both to experience others’ techniques and for the same benefits their clients receive: lowered stress and anxiety, reduced muscle tension and fatigue, and increased serotonin and dopamine levels (to help counteract depression). Of all people, massage therapists know the many ways bodywork can improve multiple aspects of life, and they are uniquely positioned to receive various types of bodywork because of professional connections.

If you’re experiencing burnout in your business, emotional state, physical well-being, or mental health, you can begin addressing these areas by receiving massage treatment. In many cases, caregiver burnout or compassion fatigue should also be regarded as a serious issue worth addressing with a mental health professional.

Avoid the temptation to immediately dismiss burnout as a phase you will naturally work through. Though this may be the case, feelings associated with burnout may also be deeply seated in grief, trauma, or depression. Either way, consulting with a psychotherapist can help you identify the roots of those emotions and a path for moving forward.

Health care providers are particularly susceptible to caregiver burnout because of the extraordinary amount of time and attention they put into meeting others’ needs and a tendency to neglect their own. But burnout is not a death sentence for your career or livelihood. Once you pay attention to the exhaustion you are feeling, you can address it and begin moving past it.

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