Why You Should List Your Massage Practice in an Online Directory

By Jo Sahlin, Massagetique Correspondent
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Like it or loathe it, the internet has brought communities closer together, made organizations far and wide more accessible, and brought information-sharing abilities to a new level. All of these can mean positive growth for your business, if you know how to use your online presence to your advantage. New to the world of online marketing altogether? Check out Massagetique’s free marketing guide for massage therapists to get started.

Part of your online marketing presence will probably be a website, another a Facebook page, another perhaps a listing with a generic directory such as Yellow Pages. In addition to your personal website and social media presence, it is in your best interests to strongly consider joining an online directory that specifically lists massage therapists and bodywork professionals. Directories like Massagetique can help you reach more people and grow your clientele, but they also provide vital business support in ways that aid all aspects of your practice.

More Visibility

Google processes billions of internet searches per day. In fact, approximately 40,000 searches are done every second. Furthermore, over a third of people look for businesses and retailers online. With so many people looking for information constantly and so much competition for ranking search results, how can you ensure your practice is found?

Online directories are a way of boosting your chances of being seen online. Search engines like Google prioritize sites with reliable content, high visitor counts, and a more established web presence. Directories, which tend to publish articles regularly and may be run by companies with the ability to invest in farther-reaching advertising efforts, have a distinct advantage in search engine ranking systems.

This means someone searching for “massage in Los Angeles, CA” is more likely to see a link to a directory than a link to your personal website. Plus, a ZIP code search through a directory like Massagetique will better direct potential clients to you if your office is located in a suburb or outside city limits.

Less Maintenance Than a Personal Website

Chances are, you probably don’t have an academic or professional background in web development or design. Though most websites make it easy for even those with no background in website management to set up and maintain a personal business site, it can still be tricky (and time-consuming) to establish an online presence with your own website. Marketing experts advise updating your site’s content often, engaging with visitors in a timely manner, and handling anything that goes technically awry. Even if you had the know-how to accomplish all these things on a regular basis, finding the time is another matter.

Listing in an online directory means being able to set up an inviting profile and leave it untouched for months and still see positive results. As you manage the day-to-day tasks associated with running your own business, a directory continues to improve its standing in search results, grow a social media presence, and help drive potential clients to your profile.

Cost-Effective Business Growth

Return on investment (ROI) is an understandable priority for business owners. You want to know the time and money you’re putting into a marketing strategy will yield the results you want in terms of client growth and retention. When it comes to finances, there is almost no reason not to list with a directory. Basic membership with Massagetique, for example, is free, so your only investment is the minimal amount of time it will take you to create a thoughtful, inviting profile.

In weighing directory options that cost money, consider how much you will make back if even one person begins to see you once a month for bodywork. A $30 per month membership fee, then, is worth it if one paying client pays twice that for a monthly massage session. And because word-of-mouth marketing is so effective for business owners, one paying client can easily lead to more.

One-Stop Resource for Your Clients

Many directories, including Massagetique, are constantly publishing news, information, and timeless resources that help people who are new to bodywork learn about different modalities and feel comfortable about the experience of receiving massage treatments. The more extensive these resources, the better chance potential clients will stumble across the content featured through a directory’s website and be moved to seek massage for themselves.

Articles highlighting the importance of massage for elders, for example, or detailing the benefits of bodywork for those with Alzheimer’s or depression, are all helping reach specific audiences that may not have considered massage therapy before. These resources are also an excellent way for you to connect with current clients by recommending reading and materials for self-care at home.

Even apart from the technical support, marketing wisdom, and visibility a directory offers, it’s worth trying a membership on a directory simply for the peace of mind that comes with knowing the bulk of your business marketing efforts are being handled. Learn how you can set up your listing today to start reaching more potential clients than ever.

References:

  1. Burgan, B. (n.d.). How much does massage therapy cost? University of Minnesota. Retrieved from https://www.takingcharge.csh.umn.edu/explore-healing-practices/massage-therapy/how-much-does-massage-theraphy-cost
  2. Crawling and indexing. (n.d.). Retrieved from https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html
  3. Google search statistics. (n.d.). Internet Live Stats. Retrieved from http://www.internetlivestats.com/google-search-statistics
  4. Matista, S. (2016). How do customers find small businesses? Survey says…. Vistaprint. Retrieved from http://www.vistaprint.com/hub/digital/customers-find-small-businesses-survey-says-infographic/?GP=08%2f22%2f2017+15%3a12%3a42&GPS=4490686640&GNF=1

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